KEYS TO THE FUTURE OF OUTDOOR ADVENTURE TOURISM IN SPAIN
Pedro J. Jiménez Martín, Facultad de Ciencias de la Actividad Física y del Deporte–INEF.
Abstract: In the search for an all-round tourist offer, rural spaces have to look to provide comprehensive tourist products, and outdoor adventure tourist are becoming a key issue in this respect. So much so that from being a complementary activity they are moving to centre stage in many places.
Our presentation is a study of what the future prospects of and new trends emerging in outdoor adventure tourism in Spain are. This is a topic that we consider to be of special interest for the professionals working in this sector, as well as for professionals from other areas searching for a comprehensive management of tourist resources. In the future prospects section, we have look at a series of topics of great interest, such as sector regulation, quality distinctions; the taxonomy of the activities that are being developed; and the new professional prospects that are opening up.
With regard to new trends, we show how by definition an enterprise code, the need to establish cooperation among the companies in this sector can be satisfied, finishing with two practical examples of special interest: Laredo Activo in Cantabria and Montenmedio in Andalucia.
Keywords: adventure tourism and recreation, sport tourism, management.